Retail

Having evolved over the years, UAE retail industry is among the regions most advanced sectors, who have grown phenomenally in the last 15 years. This development has opened up a range of opportunities and challenges for companies operating in this market, who must now adapt business strategies to satisfy the changing needs of these diversified segments.

Channel

 

Universe

Coverage

%

Modern Trade

 

300

300

100 %

General Trade

 

750

700

93 %

Traditional Trade

 

6,000

4,000

66%

 

Our passionate & qualified team of 100 Sales Professionals is supported by a well-trained team of 140 Merchandisers to serve more than 5,000 customers across UAE.

Backed by years of knowledge, experience & expertise in representing international brands, our team ensures 100% availability of products as per MSL, dominant displays & category activations across stores.

Obtaining and maintaining leadership position for the brands distributed by us is the driving force behind our investments in the Retail team.