Having evolved over the years, UAE retail industry is among the regions most advanced sectors, who have grown phenomenally in the last 15 years. This development has opened up a range of opportunities and challenges for companies operating in this market, who must now adapt business strategies to satisfy the changing needs of these diversified segments.
Channel |
| Universe | Coverage | % |
Modern Trade |
| 300 | 300 | 100 % |
General Trade |
| 750 | 700 | 93 % |
Traditional Trade |
| 6,000 | 4,000 | 66% |
Our passionate & qualified team of 100 Sales Professionals is supported by a well-trained team of 140 Merchandisers to serve more than 5,000 customers across UAE.
Backed by years of knowledge, experience & expertise in representing international brands, our team ensures 100% availability of products as per MSL, dominant displays & category activations across stores.
Obtaining and maintaining leadership position for the brands distributed by us is the driving force behind our investments in the Retail team.
